Informed by an enduring passion for beauty in fashion, styling and staging, Karen Sachs created her first handbag collection twenty years ago with the launch of New York based TruTru by Karen Sachs. A lifestyle luxury brand, TruTru’s collection of bespoke styles quickly attracted attention and a devoted following with prominent sales space in Bergdorf Goodman and Saks Fifth Avenue as well as such high-end boutique retailers as Fred Segal, Calypso and Intermix. 

After pausing along the way to devotionally raise her sons and conquer a grim cancer diagnosis, Karen Sachs is again pressing the TruTru play button with a reimagined “Coup de Cheveux” handbag collection of classic tote and clutch profiles in a rich color palette. A showcase of feminine delight elevates the wearing experience of every TruTru bag. Discover the specially nuanced details beamed from Karen’s sharp eye to every aspect of the collection. Special straps and hardware, a wonderfully soft, sustainable lining and an artistically fanciful silk label graciously tucked away inside each bag. All elegant infusions delivering vibrance and loveliness.

The TruTru by Karen Sachs collection is assembled in California by fair wage factories with Karen’s proud commitment to responsible business principles and practices including a centuries old, wholly organic vegetable tanning process and sustainable sourcing within the global ecosystem.